Europe: Programmatic buying accounted for more than 20% of all Display ads

At its panel at dmexco 2014 today, IAB Europe announced that it has joined forces with IHS Technology to size the programmatic market at a European level. The research shows that European programmatic market grew by 111% in 2013 reaching €2.1bn, accounting for 21.3% of digital display ads.
In Western Europe, the share of programmatic buying is higher: 23.6% of display advertising revenue came from programmatic in 2013.


For more info, you can download the complete report.


Carat has upgraded its forecast for global advertising growth

Carat (Aegis Dentsu Network) has just released its updated forecasts for worldwide advertising expenditure in 2014 and 2015.
The group predicts overall global advertising revenues accelerating by +5.0% in 2014, an increase on the +4.8% predicted in March 2014, and reaffirming positivity for 2015 with year-on-year growth predicted at +5.0%.

In Western Europe, Carat estimates a return to positive growth of 2.7% in 2014 and 2.5% in 2015, after two consecutive years of decline in advertising spend. France is the only region where Carat has revised down its ad spend forecast, predicting a decline of -0.9% in 2014. However, the full year forecast for 2015 is encouraging, with a return to positive figures expected (+0.2%).

Globally, the forecast shows digital media will outperform previous predictions for 2014 with year-on-year growth forecast at 16.1%. Digital will also increase its total share of spend, reaching 20.5% in 2014 and 22.6%  next year, when it will outpace the combined magazines and newspaper global share for the first time.


For more information, you can download the press release.


Online purchase intention rates around the world have doubled in three short years

Online purchase intention rates around the world have doubled in three short years for most than half of the categories measured between 2011 and 2014, according to new study released by Nielsen. For instance, rates have doubled since 2011 for event tickets (41%), electronic books (34%), sporting goods (31%), toys/dolls (29%), videos/DVDs/games (28%), music (27%), pet supplies (21%)*, flowers (18%), cars/accessories (17%) and alcoholic drinks (17%).
And rates have tripled in these three years for computer software (27%) and nearly tripled for baby supplies (20%).

While computers are the favored device for online browsing and buying among respondents in all regions, mobile phones are a close second choice for respondents in the Middle East/Africa region, with 55% of respondents using the device for online shopping—11 percentage points higher than the global average of 44%. Similarly, mobile phone usage is popular in Asia-Pacific (52%) and Latin America (48%). One-third of European respondents (33%) and more than one-fourth (27%) of North Americans use their mobile phones to shop.

For more information, you can download the complete report here.

About the methodology: The Nielsen Global Survey of e-commerce polled more than 30,000 Internet respondents in 60 countries to examine the online shopping and purchasing intentions of consumers worldwide. The study provides clarity about global consumers’ buying intentions for both consumable and non-consumable categories in the growing e-commerce landscape.

Sojeans chooses HiPay for its online payment in Europe

The online fashion store Sojeans chooses HiPay, the HiMedia Group payment entity and its HiPay Fullservice payment platform to develop its European activities.

Sojeans, the French startup company specializing in fashion online sales has been created three years ago and offers more than 250 brands on its e-shop. The company has recorded a strong growth in its business with a turnover multiplied tenfold in the first year, 40% of which originates from foreign countries. Sojeans operates in France, Germany and the United Kingdom, and wishes to expand its business to many other European markets.

Our brand is positioned on the vast fashion e-commerce market“, says Sojeans President Sébastien Mejean. “In this highly competitive market, we need HiPay as an expert in online payments in order to optimize our conversion rate and thus our sales in each country.”

Entering new markets can prove to be a risky enterprise. By relying on the Hipay solution, Sojeans benefits from the best practices in terms of online payments, namely when it comes to the complex management of international transactions“, concludes Bruno Gloaguen, European COO for HiPay.

In addition to a sound knowledge of payment practices in each country, international development requires optimized management of local payment facilities, currencies and fraud protection, as well as the possibility to automate the reconciliation of all financial flows. HiPay Fullservice provides the prêt-à-porter website with a global and simplified vision of its transactions.

To download the press release, click here. chooses HiMedia for the monetization of its digital audience in Spain

With this new agreement, HiMedia reinforces its leadership in Spain

Paris, July 22th, 17h45 – HiMedia, leading European advertising network, announces a partnership with Sensacine ( in Spain to manage its web and mobile advertising spaces., the Spanish version of, is part of Webedia Group, online Entertainment leader with over 19 million unique visitors per month in France reaching 42.8% of the French Internet audience. began to operate in Spain in 2008 and, since then, they work to make available to the Spanish user, information on movies and series: full film files, series, actors, directors, trailers, photos, data and anecdotes; the latest news on movies and series; and an information system of the national movie listing and ticketing.

Sensacine, with over 2 million unique visitors and 8 million page views, joins the Entertainment channel of HiMedia Spain, along with brands like 3DJuegos,, Yelmo Cine, Kinépolis or Sony Music among others, exceeding the 6.5 million unique users deduplicated (Source : comScore, May 2014). It also has a profile with a wide representation in both the youngest and the older audience, focusing on the 15-44 years age bracket (58% Total Internet vs. 78% Sensacine, according to comScore May 2014).

For Israel Navas Malpartida, Sensacine Marketing & Sales Director: “HiMedia is one of the international leading players for online marketing and not only for its extensive experience in the countries where HiMedia is present, but for its constant evolution in finding the best technology and advertising solutions in a constantly changing market.”

HiMedia will manage its web and mobile advertising inventories, including both standard IAB ads formats and the most creative and impactful ads formats, special operations and customized solutions, representing a wide range of ad formats under the most innovative technology.

Gonzalo Figares, HiMedia’s Country Manager in Spain, added that “the quality of the contents of Sensacine and its careful design, matches with our policy to reinforce HiMedia’s network with brands which provide more confidence for our advertisers and offer added value to their digital campaigns”. “Once again our work and effort are aimed at strengthening our network to become a leading reference for the market with the largest portfolio of exclusive websites and the most advanced advertising solutions.”  

To download the press release click here.

Europe : What is the adoption rate of mobile-friendly, responsive design site or mobile app for online retailers?

Idealo has car­ri­ed out an ana­ly­sis of on­line shops* in 6 dif­fe­rent coun­tries. The re­sults in­di­ca­te to what extent the on­line shops are op­ti­mi­sed for mo­bi­le brow­sing on smart­pho­nes and ta­blets, and show how ma­ny re­tailers ha­ve pro­du­ced a mobile app.

UK on­line re­tailers lead the way in mo­bi­le shop­ping

  • In the UK, 86% of the shops in the stu­dy of­fer a mobile-optimized site, or ha­ve a shop­ping app avail­able for down­load.
  • Fran­ce and Spain are not far be­hind the UK with 74% of shops of­fe­ring mo­bi­le shop­ping.
  • In other Eu­ro­pean coun­tries, the re­sults we­re lo­wer, with Ger­ma­ny at 68%, followed by Italy at 50% and Po­land at 46%.


A lar­ge ma­jo­ri­ty of the shops had cho­sen to de­ve­lop a mo­bi­le site, on­ly a few had im­ple­men­ted re­s­pon­sive de­sign.

  • The highest adoption rate of responsive design is in Spain where 18% of online retailers have implement responsive design.


Mobile shopping site adoption is higher than shopping apps

  • The use of mobile shopping applications is the highest in France where 56% of the shops of­fer a shop­ping app. Fran­ce was al­so the on­ly coun­try found to ha­ve top on­line shops of­fe­ring An­dro­id apps wi­thout iOS apps.
  • The UK re­tailers aren’t far be­hind with 52%.
  • The Po­lish shops are par­ti­cu­lar­ly re­ti­cent when it co­mes to app of­fe­rings, with just 10% of shops in the stu­dy crea­ting an app for their mo­bi­le cust­o­m­ers.


*For the stu­dy, the top 50 idea­lo shops from each coun­try we­re ana­ly­sed. The­se we­re de­ter­mi­ned from loo­king at which 50 of the 100 shops with the most clicks on each idea­lo site (,,,, and had the hig­hest na­tio­nal Ale­xa traf­fic ran­kings.

France: Transformation of Display advertising confirmed, with strong growth in Programmatic, Video and Mobile at the start of 2014

According to the 12th Edition of the “Observatoire de l’e-Pub” published by the SRI and the Udecam, in partnership with Pwc, digital ad spending in France grew by 3% during the first half 2014.

Display ad spending grew by 4% with strong growth in mobile, video and programmatic :

  • mobile ad spending registered a growth of 60%.
  • digital video’s success confirmed with an increase of 34%.
  • the growth of programmatic continued in H1 2014 with a growth rate of 49%.

To download the complete report, click here.

Florence Brame has been appointed as HiMedia France Managing Director

HiMedia Group, leading European digital advertising network, announces the appointment of Florence Brame, as the Managing Director of HiMedia France.

The company organized around 4 major business units – Mobvious (mobile sales house), Fullscreen (video sales house), (real time market place) and Magic (Special operations and Brand content) – is a strategic source of growth for HiMedia Group. Confronted to a digital advertising landscape constantly evolving and companies new challenges, the appointment of Florence Brame as Managing Director of the Group Advertising activity will enable HiMedia France to better anticipate the market changes and advertisers requests.

Florence Brame has developed some true expertise and sectorial affinities throughout her professional experiences that promise great perspectives of growth for HiMedia France. Previously heading the Fullscreen business unit since 2013, she will now contribute to strengthen and galvanize the current Publisher pitch offer, as well as the new solutions of the French office.

Cyril Zimmermann, President – Founder of HiMedia Group, explains the reasons of this appointment: “The objective is to hand the leadership to a real expert of Media and advertisers strategies. Her dynamism and expertise of the market will guide our sales house on a new development phase.”

To download the press release, click here.

HiMedia announces a partnership with group

HiMedia, leading European advertising network, becomes the exclusive sales house of group wesites. group, created in 2000, is the leading French portal dedicated to women and their families.  Standard setter in the family landscape, it gathers several websites, such as and Géné, and reaches more than 2,1 Million Unique Users per month (Source: Médiamétrie, April 2014).

A 360° partnership

For HiMedia, the objective of this new cooperation is to maximize and optimize revenues from the digital advertising spaces of group websites, and to guide it in the monetization of its increasing inventory, thanks to its teams of experts : Mobvious (mobile sales house), Fullscreen (video sales house), (programmatic marketplace) and Magic (custom solutions).

About this cooperation, Cyril Zimmermann, CEO and Founder if HiMedia Group: “We are very happy about the confidence group shows us by giving us the exclusive monetization of its Web, Mobile and Video inventories. This partnership reflects the know-hows and positioning of HiMedia, which guides its publishers on the development of their audience thanks to its four areas of expertise (, Mobvious, Fullscreen and Magic), through a 360° strategy”. group websites join an already rich portfolio : SeLoger, Skyrock,, Auféminin, Marmiton, La Tribune, Allociné, Pure People, 750g, Terrafemina, etc. This new partnership enables HiMedia to expand its offering by proposing a quality audience to its advertisers.

To read the press release, click here.


62% of people globally are now digital consumers

A new study “Consumers on Board” published by EY confirms online is increasingly a factor in the purchasing journey. Indeed, according to this report, 62% of people globally are now digital consumers.

 For more details, you can download the complete report or the executive summary.