The online fashion store Sojeans chooses HiPay, the HiMedia Group payment entity and its HiPay Fullservice payment platform to develop its European activities.
Sojeans, the French startup company specializing in fashion online sales has been created three years ago and offers more than 250 brands on its e-shop. The company has recorded a strong growth in its business with a turnover multiplied tenfold in the first year, 40% of which originates from foreign countries. Sojeans operates in France, Germany and the United Kingdom, and wishes to expand its business to many other European markets.
“Our brand is positioned on the vast fashion e-commerce market“, says Sojeans President Sébastien Mejean. “In this highly competitive market, we need HiPay as an expert in online payments in order to optimize our conversion rate and thus our sales in each country.”
“Entering new markets can prove to be a risky enterprise. By relying on the Hipay solution, Sojeans benefits from the best practices in terms of online payments, namely when it comes to the complex management of international transactions“, concludes Bruno Gloaguen, European COO for HiPay.
In addition to a sound knowledge of payment practices in each country, international development requires optimized management of local payment facilities, currencies and fraud protection, as well as the possibility to automate the reconciliation of all financial flows. HiPay Fullservice provides the prêt-à-porter website with a global and simplified vision of its transactions.
To download the press release, click here.
With this new agreement, HiMedia reinforces its leadership in Spain
Paris, July 22th, 17h45 – HiMedia, leading European advertising network, announces a partnership with Sensacine (www.sensacine.com) in Spain to manage its web and mobile advertising spaces.
Sensacine.com, the Spanish version of AlloCine.fr, is part of Webedia Group, online Entertainment leader with over 19 million unique visitors per month in France reaching 42.8% of the French Internet audience.
Sensacione.com began to operate in Spain in 2008 and, since then, they work to make available to the Spanish user, information on movies and series: full film files, series, actors, directors, trailers, photos, data and anecdotes; the latest news on movies and series; and an information system of the national movie listing and ticketing.
Sensacine, with over 2 million unique visitors and 8 million page views, joins the Entertainment channel of HiMedia Spain, along with brands like 3DJuegos, Entradas.com, Yelmo Cine, Kinépolis or Sony Music among others, exceeding the 6.5 million unique users deduplicated (Source : comScore, May 2014). It also has a profile with a wide representation in both the youngest and the older audience, focusing on the 15-44 years age bracket (58% Total Internet vs. 78% Sensacine, according to comScore May 2014).
For Israel Navas Malpartida, Sensacine Marketing & Sales Director: “HiMedia is one of the international leading players for online marketing and not only for its extensive experience in the countries where HiMedia is present, but for its constant evolution in finding the best technology and advertising solutions in a constantly changing market.”
HiMedia will manage its web and mobile advertising inventories, including both standard IAB ads formats and the most creative and impactful ads formats, special operations and customized solutions, representing a wide range of ad formats under the most innovative technology.
Gonzalo Figares, HiMedia’s Country Manager in Spain, added that “the quality of the contents of Sensacine and its careful design, matches with our policy to reinforce HiMedia’s network with brands which provide more confidence for our advertisers and offer added value to their digital campaigns”. “Once again our work and effort are aimed at strengthening our network to become a leading reference for the market with the largest portfolio of exclusive websites and the most advanced advertising solutions.”
To download the press release click here.
Europe : What is the adoption rate of mobile-friendly, responsive design site or mobile app for online retailers?
Idealo has carried out an analysis of online shops* in 6 different countries. The results indicate to what extent the online shops are optimised for mobile browsing on smartphones and tablets, and show how many retailers have produced a mobile app.
UK online retailers lead the way in mobile shopping
- In the UK, 86% of the shops in the study offer a mobile-optimized site, or have a shopping app available for download.
- France and Spain are not far behind the UK with 74% of shops offering mobile shopping.
- In other European countries, the results were lower, with Germany at 68%, followed by Italy at 50% and Poland at 46%.
A large majority of the shops had chosen to develop a mobile site, only a few had implemented responsive design.
- The highest adoption rate of responsive design is in Spain where 18% of online retailers have implement responsive design.
Mobile shopping site adoption is higher than shopping apps
- The use of mobile shopping applications is the highest in France where 56% of the shops offer a shopping app. France was also the only country found to have top online shops offering Android apps without iOS apps.
- The UK retailers aren’t far behind with 52%.
- The Polish shops are particularly reticent when it comes to app offerings, with just 10% of shops in the study creating an app for their mobile customers.
*For the study, the top 50 idealo shops from each country were analysed. These were determined from looking at which 50 of the 100 shops with the most clicks on each idealo site (idealo.de, idealo.co.uk, idealo.fr, idealo.it, idealo.es and idealo.pl) had the highest national Alexa traffic rankings.
HiMedia Group, leading European digital advertising network, announces the appointment of Florence Brame, as the Managing Director of HiMedia France.
The company organized around 4 major business units – Mobvious (mobile sales house), Fullscreen (video sales house), Adexchange.com (real time market place) and Magic (Special operations and Brand content) – is a strategic source of growth for HiMedia Group. Confronted to a digital advertising landscape constantly evolving and companies new challenges, the appointment of Florence Brame as Managing Director of the Group Advertising activity will enable HiMedia France to better anticipate the market changes and advertisers requests.
Florence Brame has developed some true expertise and sectorial affinities throughout her professional experiences that promise great perspectives of growth for HiMedia France. Previously heading the Fullscreen business unit since 2013, she will now contribute to strengthen and galvanize the current Publisher pitch offer, as well as the new solutions of the French office.
Cyril Zimmermann, President – Founder of HiMedia Group, explains the reasons of this appointment: “The objective is to hand the leadership to a real expert of Media and advertisers strategies. Her dynamism and expertise of the market will guide our sales house on a new development phase.”
To download the press release, click here.
HiMedia, leading European advertising network, becomes the exclusive sales house of Notrefamille.com group wesites.
Notrefamille.com group, created in 2000, is the leading French portal dedicated to women and their families. Standard setter in the family landscape, it gathers several websites, such as Notrefamille.com and Généalogie.com, and reaches more than 2,1 Million Unique Users per month (Source: Médiamétrie, April 2014).
A 360° partnership
For HiMedia, the objective of this new cooperation is to maximize and optimize revenues from the digital advertising spaces of Notrefamille.com group websites, and to guide it in the monetization of its increasing inventory, thanks to its teams of experts : Mobvious (mobile sales house), Fullscreen (video sales house), Adexchange.com (programmatic marketplace) and Magic (custom solutions).
About this cooperation, Cyril Zimmermann, CEO and Founder if HiMedia Group: “We are very happy about the confidence Notrefamille.com group shows us by giving us the exclusive monetization of its Web, Mobile and Video inventories. This partnership reflects the know-hows and positioning of HiMedia, which guides its publishers on the development of their audience thanks to its four areas of expertise (Adexchange.com, Mobvious, Fullscreen and Magic), through a 360° strategy”.
Notrefamille.com group websites join an already rich portfolio : SeLoger, Skyrock, Jeuxvideo.com, Auféminin, Marmiton, La Tribune, Allociné, Pure People, 750g, Terrafemina, etc. This new partnership enables HiMedia to expand its offering by proposing a quality audience to its advertisers.
To read the press release, click here.
GfK and the Sell have just published a new study “Essential Video Game News” dedicated to the French and the European video game market. This second edition aims to help explain the particularities of the video game market, how it operates and its development at a time when retail and consumption methods are rapidly evolving.
This study provides an in-deph analysis of the consumers’ behaviours : who is playing on games ? What are they playing? What are their purchasing behaviours?
Here are some key figures to remember:
• Half of the French population now play video games, compared to only 20% in 1990.
• The French video game market generated € 2.7 billion in sales in 2013.
• The practice of playing digital games is more widespread than playing physical games: 33% play online games, 13% play on mobile apps and 27% of gamers play physical games.
• The average age of players is 38 years.
• Women are as likely as men to play video games.
Mobvious, mobile sales house of HiMedia, leading European advertising network, has been appointed by Reworld Media Factory as the exclusive sales house for the monetization of its mobile and tablet application TÉLÉ Magazine.
TÉLÉ Magazine, mobile and tablet application of Reworld Media Group, informs TV Viewers in real time of program time schedule. Integrating the latest ways of consuming Télévision, this new application offers exclusive services, such as time schedule personalization, a social dimension with Twitter and Facebook feeds, and a unique M-shopping experience without even having to exit the application.
A dual objective partnership
For Mobvious, this cooperation has two objectives: optimize revenues from mobile and tablet application digital inventories, but also guide TÉLÉ Magazine in the growth of its audience.
This partnership emphasizes on Mobvious choice to offer a complete range of services to its publishers.
Vladimir Chou, Mobvious France Director comments: “We are more than happy to close this partnership with Reworld Media Factory for the monetization of TÉLÉ Magazine mobile and tablet application. But above all, this collaboration reflects Mobvious vision in its relationships with publishers, which consists in going beyond inventory commercialization and especially supporting them in their audience development.”
Thanks to its team of experts, Mobvious was the most relevant partner to deploy 360° solutions and offer all means to achieve an efficient and performing advertising strategy.
Cécile Béziat, Associate Managing Director Reworld Media Factory adds: “Reworld Media objective consists in positioning TÉLÉ Magazine application as one of the leading applications dedicated to program time schedules. Mobvious managed to understand the challenges linked to our ambitions, and its answer creates a global and constructive partnership that goes beyond traditional publisher/sales house relationship.”
TÉLÉ Magazine joins an already consistent portfolio of mobile websites and applications: Media365, Skyrock, Jeuxvideo.com, SeLoger, La Tribune, BBC, Mondain, etc. This new contract enables Mobvious to expand its offer and deliver advertisers with a qualitative audience.
To download the press release, click here.