Online purchase intention rates around the world have doubled in three short years for most than half of the categories measured between 2011 and 2014, according to new study released by Nielsen. For instance, rates have doubled since 2011 for event tickets (41%), electronic books (34%), sporting goods (31%), toys/dolls (29%), videos/DVDs/games (28%), music (27%), pet supplies (21%)*, flowers (18%), cars/accessories (17%) and alcoholic drinks (17%).
And rates have tripled in these three years for computer software (27%) and nearly tripled for baby supplies (20%).
While computers are the favored device for online browsing and buying among respondents in all regions, mobile phones are a close second choice for respondents in the Middle East/Africa region, with 55% of respondents using the device for online shopping—11 percentage points higher than the global average of 44%. Similarly, mobile phone usage is popular in Asia-Pacific (52%) and Latin America (48%). One-third of European respondents (33%) and more than one-fourth (27%) of North Americans use their mobile phones to shop.
For more information, you can download the complete report here.
About the methodology: The Nielsen Global Survey of e-commerce polled more than 30,000 Internet respondents in 60 countries to examine the online shopping and purchasing intentions of consumers worldwide. The study provides clarity about global consumers’ buying intentions for both consumable and non-consumable categories in the growing e-commerce landscape.
The online fashion store Sojeans chooses HiPay, the HiMedia Group payment entity and its HiPay Fullservice payment platform to develop its European activities.
Sojeans, the French startup company specializing in fashion online sales has been created three years ago and offers more than 250 brands on its e-shop. The company has recorded a strong growth in its business with a turnover multiplied tenfold in the first year, 40% of which originates from foreign countries. Sojeans operates in France, Germany and the United Kingdom, and wishes to expand its business to many other European markets.
“Our brand is positioned on the vast fashion e-commerce market“, says Sojeans President Sébastien Mejean. “In this highly competitive market, we need HiPay as an expert in online payments in order to optimize our conversion rate and thus our sales in each country.”
“Entering new markets can prove to be a risky enterprise. By relying on the Hipay solution, Sojeans benefits from the best practices in terms of online payments, namely when it comes to the complex management of international transactions“, concludes Bruno Gloaguen, European COO for HiPay.
In addition to a sound knowledge of payment practices in each country, international development requires optimized management of local payment facilities, currencies and fraud protection, as well as the possibility to automate the reconciliation of all financial flows. HiPay Fullservice provides the prêt-à-porter website with a global and simplified vision of its transactions.
To download the press release, click here.
With this new agreement, HiMedia reinforces its leadership in Spain
Paris, July 22th, 17h45 – HiMedia, leading European advertising network, announces a partnership with Sensacine (www.sensacine.com) in Spain to manage its web and mobile advertising spaces.
Sensacine.com, the Spanish version of AlloCine.fr, is part of Webedia Group, online Entertainment leader with over 19 million unique visitors per month in France reaching 42.8% of the French Internet audience.
Sensacione.com began to operate in Spain in 2008 and, since then, they work to make available to the Spanish user, information on movies and series: full film files, series, actors, directors, trailers, photos, data and anecdotes; the latest news on movies and series; and an information system of the national movie listing and ticketing.
Sensacine, with over 2 million unique visitors and 8 million page views, joins the Entertainment channel of HiMedia Spain, along with brands like 3DJuegos, Entradas.com, Yelmo Cine, Kinépolis or Sony Music among others, exceeding the 6.5 million unique users deduplicated (Source : comScore, May 2014). It also has a profile with a wide representation in both the youngest and the older audience, focusing on the 15-44 years age bracket (58% Total Internet vs. 78% Sensacine, according to comScore May 2014).
For Israel Navas Malpartida, Sensacine Marketing & Sales Director: “HiMedia is one of the international leading players for online marketing and not only for its extensive experience in the countries where HiMedia is present, but for its constant evolution in finding the best technology and advertising solutions in a constantly changing market.”
HiMedia will manage its web and mobile advertising inventories, including both standard IAB ads formats and the most creative and impactful ads formats, special operations and customized solutions, representing a wide range of ad formats under the most innovative technology.
Gonzalo Figares, HiMedia’s Country Manager in Spain, added that “the quality of the contents of Sensacine and its careful design, matches with our policy to reinforce HiMedia’s network with brands which provide more confidence for our advertisers and offer added value to their digital campaigns”. “Once again our work and effort are aimed at strengthening our network to become a leading reference for the market with the largest portfolio of exclusive websites and the most advanced advertising solutions.”
To download the press release click here.
Europe : What is the adoption rate of mobile-friendly, responsive design site or mobile app for online retailers?
Idealo has carried out an analysis of online shops* in 6 different countries. The results indicate to what extent the online shops are optimised for mobile browsing on smartphones and tablets, and show how many retailers have produced a mobile app.
UK online retailers lead the way in mobile shopping
- In the UK, 86% of the shops in the study offer a mobile-optimized site, or have a shopping app available for download.
- France and Spain are not far behind the UK with 74% of shops offering mobile shopping.
- In other European countries, the results were lower, with Germany at 68%, followed by Italy at 50% and Poland at 46%.
A large majority of the shops had chosen to develop a mobile site, only a few had implemented responsive design.
- The highest adoption rate of responsive design is in Spain where 18% of online retailers have implement responsive design.
Mobile shopping site adoption is higher than shopping apps
- The use of mobile shopping applications is the highest in France where 56% of the shops offer a shopping app. France was also the only country found to have top online shops offering Android apps without iOS apps.
- The UK retailers aren’t far behind with 52%.
- The Polish shops are particularly reticent when it comes to app offerings, with just 10% of shops in the study creating an app for their mobile customers.
*For the study, the top 50 idealo shops from each country were analysed. These were determined from looking at which 50 of the 100 shops with the most clicks on each idealo site (idealo.de, idealo.co.uk, idealo.fr, idealo.it, idealo.es and idealo.pl) had the highest national Alexa traffic rankings.
HiMedia Group, leading European digital advertising network, announces the appointment of Florence Brame, as the Managing Director of HiMedia France.
The company organized around 4 major business units – Mobvious (mobile sales house), Fullscreen (video sales house), Adexchange.com (real time market place) and Magic (Special operations and Brand content) – is a strategic source of growth for HiMedia Group. Confronted to a digital advertising landscape constantly evolving and companies new challenges, the appointment of Florence Brame as Managing Director of the Group Advertising activity will enable HiMedia France to better anticipate the market changes and advertisers requests.
Florence Brame has developed some true expertise and sectorial affinities throughout her professional experiences that promise great perspectives of growth for HiMedia France. Previously heading the Fullscreen business unit since 2013, she will now contribute to strengthen and galvanize the current Publisher pitch offer, as well as the new solutions of the French office.
Cyril Zimmermann, President – Founder of HiMedia Group, explains the reasons of this appointment: “The objective is to hand the leadership to a real expert of Media and advertisers strategies. Her dynamism and expertise of the market will guide our sales house on a new development phase.”
To download the press release, click here.
HiMedia, leading European advertising network, becomes the exclusive sales house of Notrefamille.com group wesites.
Notrefamille.com group, created in 2000, is the leading French portal dedicated to women and their families. Standard setter in the family landscape, it gathers several websites, such as Notrefamille.com and Généalogie.com, and reaches more than 2,1 Million Unique Users per month (Source: Médiamétrie, April 2014).
A 360° partnership
For HiMedia, the objective of this new cooperation is to maximize and optimize revenues from the digital advertising spaces of Notrefamille.com group websites, and to guide it in the monetization of its increasing inventory, thanks to its teams of experts : Mobvious (mobile sales house), Fullscreen (video sales house), Adexchange.com (programmatic marketplace) and Magic (custom solutions).
About this cooperation, Cyril Zimmermann, CEO and Founder if HiMedia Group: “We are very happy about the confidence Notrefamille.com group shows us by giving us the exclusive monetization of its Web, Mobile and Video inventories. This partnership reflects the know-hows and positioning of HiMedia, which guides its publishers on the development of their audience thanks to its four areas of expertise (Adexchange.com, Mobvious, Fullscreen and Magic), through a 360° strategy”.
Notrefamille.com group websites join an already rich portfolio : SeLoger, Skyrock, Jeuxvideo.com, Auféminin, Marmiton, La Tribune, Allociné, Pure People, 750g, Terrafemina, etc. This new partnership enables HiMedia to expand its offering by proposing a quality audience to its advertisers.
To read the press release, click here.