Western Europe: Online video advertising should account for 37.5% of total Display ad revenue in 2019, according to Forrester

According to a new forecast from Forrester Research, online video advertising spending in Western Europe will take off in the coming years.

Display video ad spending is expected to more than double by 2019. Video’s share of digital display ads will grow from 24.5% in 2014 to 37.5% in 2019. 

Forrester digital video ad spending

US: in 2015, mobile will overtake desktop in terms of programmatic digital display ad spend

eMarketer estimates that mobile will overtake desktop display in share of total programmatic digital display ad spend.
By 2015, programmatic mobile ad spending will account for 56.2% of total US programmatic display ad spending, worth $8.4 billion, compared to $6.5 billion for desktop.

HiPay offers Bitcoin payments

Paris, October 7th 2014, 7:30 AM: HiPay, the HiMedia Group payment entity (ISIN Code FR0000075988 HIM, HIM.FR) a pioneer in this field by allowing its merchant customers to accept payments with Bitcoins*.

HiPay decided to widen its payment method offer integrating Bitcoins to the HiPay fullservice platform. This will allow HiPay’s merchants to be able to open up to the large number of bitcoin owners: a potential market of €6 billon at today’s conversion rate(1).

Acting as a payment institution HiPay offers to merchants the most appropriate payment method for their online activities. Bitcoins, is not anymore a trends, as buyers and vendors show real interest in this virtual currency.  To begin with HiPay will allow a restricted number of merchants to process bitcoins payment. If the panel reacts positively to this payment method, HiPay will open the option to all merchants.

Bitcoin is fully integrated in HiPay Fullservice payment platform has to offer, is easy to set-up by the merchant. Besides, amount being displayed in Euro, the Bitcoin payment is then instantly converted to Euro, thus protecting merchants from currency exchange rate risks. They can securely accept all transactions made in the virtual currency.

To download the complete press release, click here.

Notes:
(1)    Bitcoin exchange rate  October  6th 2014: 1 Bitcoin = 258 € source www.xe.com

* Created in 2009 by Satoshi Nakamoto (which could be a pseudonym either for a single person or for a team of programmers), bitcoins are a virtual unit of account stored on an electronic device, which allow a community of users to exchange goods and services without using an official currency (i.e. a currency with legal tender status). Bitcoin was designed to carry out the three traditional functions of money: (i) it represents a unit of account, i.e. a standard unit of measurement of the market value of goods, services and assets; (ii) it facilitates commercial exchanges, and (iii) it allows users to store value for future use.
(Source : Banque de France)

Programmatic now nearly half of all online display ad buys, says Magna Global

MAGNA GLOBAL’s new programmatic forecasts point out that the fastest-growing segment of media-buying isn’t a medium, but a way of buying media: programmatic. Global programmatic buying will account for $21 billion worth of spending on digital media in 2014, up 52% from last year. Magna predicts programmatic buying to continue to grow strongly in the next four years, with an average annual growth rate of 27%, reaching $53 billion in 2018.

Here are the key findings of the study:

For more information, you can download the press release.

Mobile to account for 42% of all additional global ad spending between 2013 and 2016

According to the latest Advertising Expenditure Forecasts released by Zenith Optimedia in September 2014, mobile advertising is by far the largest contributor to global adspend growth. The media agency expects mobile advertising to grow by US$35 billion between 2013 and 2016, accounting for 42% of all additional global ad spending, followed in distant second and third place by TV (30%) and desktop internet (28%) respectively.

ZenithOptimedia-growth-adspend_2013-2016

For more information, you can download the press release.

HiMedia Spain and La Razón newspaper sign a digital advertising representation agreement

With this new partnership, HiMedia expands its digital offer targeting the upper-middle class audience.

Paris, 29 September 2014, 7:30 AM:  HiMedia, leading European advertising network, announces a partnership with La Razón newspaper in Spain with two of its divisions: Mobvious, the mobile sales house of HiMedia, and Magic, the business division dedicated to special operations and brand content.

La Razón, Spanish newspaper owned by Grupo Planeta, reaches over 1,361,000 multiplatform unique visitors, according to comScore’s data in August 2014. It expands the qualitive audience of Mobvious’ News channel, along with brands like Europa Press, Eldiario.es, Editorial Prensa Ibérica, 20Minutos among others.

This agreement gives HiMedia the opportunity to strengthen its division dedicated to special operations. Thanks to its team of experts, Magic will be able to offer creative and tailored solutions that best suit its clients’ needs.

About this collaboration, Gonzalo Figares, HiMedia’s Country Manager in Spain, says “The quality, the brands and the diversity of the audience we bring to our market cannot be found anywhere else. La Razón allows us to build upon these achievements and enhances our very attractive mobile business audience. Moreover, this agreement allows us to offer our advertisers more innovative, tailored solutions in an increasingly challenging advertising environment. “

For his part, Javier Pérez, La Razón’s Advertising Manager adds that “The leadership of HiMedia’s Mobvious team on monetizing mobile inventories, combined with proactive and expertise of its team dedicated to special operations were key to sign the trade agreement.”

To download the complete press release, please click here.

M Publicité forges a strategic partnership with Mobvious

M Publicité forges a strategic partnership with Mobvious to monetize part of its mobile inventory (sites and app.)

Following a Request For Proposal, M Publicité has, since the 1st of September, entrusted Mobvious with monetizing part of its inventory on the sites and applications of the brands Le Monde, Télérama, Courrier international, and Le Huffington Post (mobile and tablet, iOS and Android, banners and interstitials).

In 2014, the innovations launched by Le Monde Group regarding mobility, and in particular for the brands Le Monde and Télérama, have contributed to consolidate a historical leadership on these mediums, by building an audience ever-increasing in numbers (4,5 million unique visitors on mobile in June 2014* et 3,4 million unique visitors in the 2nd quarter of 2014**).

In this context, the commitment to revenue growth derived from mobility emerges as a necessary challenge for M Publicité.  The Mobvious teams, the mobile sales house of HiMedia, leading European digital advertising network, aim to contribute to the optimization of this considerable rise in revenues, in close co-operation with the dedicated teams of M Publicité.

The mobile sites and applications of the brands Le Monde, Télérama, Courrier international and Le Huffington Post, further strengthen Mobvious portfolio alongside La Tribune, BBC News, L’Opinion, Jeuxvideo.com, SeLoger, etc.

With more than 10,3 million exclusive mobile users per month, Mobvious consolidates its positioning as a reference  in the mobile ad market, particularly targeting affluent audiences.

To download the complete press release, click here.

Sources :
*Médiamétrie//NetRatings, Internet Mobile, june 2014.
**Médiamétrie//NetRatings, Panel Tablettes, Q2 2014.

 

Europe: Programmatic buying accounted for more than 20% of all Display ads

At its panel at dmexco 2014 today, IAB Europe announced that it has joined forces with IHS Technology to size the programmatic market at a European level. The research shows that European programmatic market grew by 111% in 2013 reaching €2.1bn, accounting for 21.3% of digital display ads.
In Western Europe, the share of programmatic buying is higher: 23.6% of display advertising revenue came from programmatic in 2013.

 

For more info, you can download the complete report.

 

Carat has upgraded its forecast for global advertising growth

Carat (Aegis Dentsu Network) has just released its updated forecasts for worldwide advertising expenditure in 2014 and 2015.
The group predicts overall global advertising revenues accelerating by +5.0% in 2014, an increase on the +4.8% predicted in March 2014, and reaffirming positivity for 2015 with year-on-year growth predicted at +5.0%.

In Western Europe, Carat estimates a return to positive growth of 2.7% in 2014 and 2.5% in 2015, after two consecutive years of decline in advertising spend. France is the only region where Carat has revised down its ad spend forecast, predicting a decline of -0.9% in 2014. However, the full year forecast for 2015 is encouraging, with a return to positive figures expected (+0.2%).

Globally, the forecast shows digital media will outperform previous predictions for 2014 with year-on-year growth forecast at 16.1%. Digital will also increase its total share of spend, reaching 20.5% in 2014 and 22.6%  next year, when it will outpace the combined magazines and newspaper global share for the first time.

 

For more information, you can download the press release.

 

Online purchase intention rates around the world have doubled in three short years

Online purchase intention rates around the world have doubled in three short years for most than half of the categories measured between 2011 and 2014, according to new study released by Nielsen. For instance, rates have doubled since 2011 for event tickets (41%), electronic books (34%), sporting goods (31%), toys/dolls (29%), videos/DVDs/games (28%), music (27%), pet supplies (21%)*, flowers (18%), cars/accessories (17%) and alcoholic drinks (17%).
And rates have tripled in these three years for computer software (27%) and nearly tripled for baby supplies (20%).

While computers are the favored device for online browsing and buying among respondents in all regions, mobile phones are a close second choice for respondents in the Middle East/Africa region, with 55% of respondents using the device for online shopping—11 percentage points higher than the global average of 44%. Similarly, mobile phone usage is popular in Asia-Pacific (52%) and Latin America (48%). One-third of European respondents (33%) and more than one-fourth (27%) of North Americans use their mobile phones to shop.

For more information, you can download the complete report here.

About the methodology: The Nielsen Global Survey of e-commerce polled more than 30,000 Internet respondents in 60 countries to examine the online shopping and purchasing intentions of consumers worldwide. The study provides clarity about global consumers’ buying intentions for both consumable and non-consumable categories in the growing e-commerce landscape.