Programmatic now nearly half of all online display ad buys, says Magna Global

MAGNA GLOBAL’s new programmatic forecasts point out that the fastest-growing segment of media-buying isn’t a medium, but a way of buying media: programmatic. Global programmatic buying will account for $21 billion worth of spending on digital media in 2014, up 52% from last year. Magna predicts programmatic buying to continue to grow strongly in the next four years, with an average annual growth rate of 27%, reaching $53 billion in 2018.

Here are the key findings of the study:

For more information, you can download the press release.

Mobile to account for 42% of all additional global ad spending between 2013 and 2016

According to the latest Advertising Expenditure Forecasts released by Zenith Optimedia in September 2014, mobile advertising is by far the largest contributor to global adspend growth. The media agency expects mobile advertising to grow by US$35 billion between 2013 and 2016, accounting for 42% of all additional global ad spending, followed in distant second and third place by TV (30%) and desktop internet (28%) respectively.

ZenithOptimedia-growth-adspend_2013-2016

For more information, you can download the press release.

HiMedia Spain and La Razón newspaper sign a digital advertising representation agreement

With this new partnership, HiMedia expands its digital offer targeting the upper-middle class audience.

Paris, 29 September 2014, 7:30 AM:  HiMedia, leading European advertising network, announces a partnership with La Razón newspaper in Spain with two of its divisions: Mobvious, the mobile sales house of HiMedia, and Magic, the business division dedicated to special operations and brand content.

La Razón, Spanish newspaper owned by Grupo Planeta, reaches over 1,361,000 multiplatform unique visitors, according to comScore’s data in August 2014. It expands the qualitive audience of Mobvious’ News channel, along with brands like Europa Press, Eldiario.es, Editorial Prensa Ibérica, 20Minutos among others.

This agreement gives HiMedia the opportunity to strengthen its division dedicated to special operations. Thanks to its team of experts, Magic will be able to offer creative and tailored solutions that best suit its clients’ needs.

About this collaboration, Gonzalo Figares, HiMedia’s Country Manager in Spain, says “The quality, the brands and the diversity of the audience we bring to our market cannot be found anywhere else. La Razón allows us to build upon these achievements and enhances our very attractive mobile business audience. Moreover, this agreement allows us to offer our advertisers more innovative, tailored solutions in an increasingly challenging advertising environment. “

For his part, Javier Pérez, La Razón’s Advertising Manager adds that “The leadership of HiMedia’s Mobvious team on monetizing mobile inventories, combined with proactive and expertise of its team dedicated to special operations were key to sign the trade agreement.”

To download the complete press release, please click here.

M Publicité forges a strategic partnership with Mobvious

M Publicité forges a strategic partnership with Mobvious to monetize part of its mobile inventory (sites and app.)

Following a Request For Proposal, M Publicité has, since the 1st of September, entrusted Mobvious with monetizing part of its inventory on the sites and applications of the brands Le Monde, Télérama, Courrier international, and Le Huffington Post (mobile and tablet, iOS and Android, banners and interstitials).

In 2014, the innovations launched by Le Monde Group regarding mobility, and in particular for the brands Le Monde and Télérama, have contributed to consolidate a historical leadership on these mediums, by building an audience ever-increasing in numbers (4,5 million unique visitors on mobile in June 2014* et 3,4 million unique visitors in the 2nd quarter of 2014**).

In this context, the commitment to revenue growth derived from mobility emerges as a necessary challenge for M Publicité.  The Mobvious teams, the mobile sales house of HiMedia, leading European digital advertising network, aim to contribute to the optimization of this considerable rise in revenues, in close co-operation with the dedicated teams of M Publicité.

The mobile sites and applications of the brands Le Monde, Télérama, Courrier international and Le Huffington Post, further strengthen Mobvious portfolio alongside La Tribune, BBC News, L’Opinion, Jeuxvideo.com, SeLoger, etc.

With more than 10,3 million exclusive mobile users per month, Mobvious consolidates its positioning as a reference  in the mobile ad market, particularly targeting affluent audiences.

To download the complete press release, click here.

Sources :
*Médiamétrie//NetRatings, Internet Mobile, june 2014.
**Médiamétrie//NetRatings, Panel Tablettes, Q2 2014.

 

Europe: Programmatic buying accounted for more than 20% of all Display ads

At its panel at dmexco 2014 today, IAB Europe announced that it has joined forces with IHS Technology to size the programmatic market at a European level. The research shows that European programmatic market grew by 111% in 2013 reaching €2.1bn, accounting for 21.3% of digital display ads.
In Western Europe, the share of programmatic buying is higher: 23.6% of display advertising revenue came from programmatic in 2013.

 

For more info, you can download the complete report.

 

Carat has upgraded its forecast for global advertising growth

Carat (Aegis Dentsu Network) has just released its updated forecasts for worldwide advertising expenditure in 2014 and 2015.
The group predicts overall global advertising revenues accelerating by +5.0% in 2014, an increase on the +4.8% predicted in March 2014, and reaffirming positivity for 2015 with year-on-year growth predicted at +5.0%.

In Western Europe, Carat estimates a return to positive growth of 2.7% in 2014 and 2.5% in 2015, after two consecutive years of decline in advertising spend. France is the only region where Carat has revised down its ad spend forecast, predicting a decline of -0.9% in 2014. However, the full year forecast for 2015 is encouraging, with a return to positive figures expected (+0.2%).

Globally, the forecast shows digital media will outperform previous predictions for 2014 with year-on-year growth forecast at 16.1%. Digital will also increase its total share of spend, reaching 20.5% in 2014 and 22.6%  next year, when it will outpace the combined magazines and newspaper global share for the first time.

 

For more information, you can download the press release.

 

Online purchase intention rates around the world have doubled in three short years

Online purchase intention rates around the world have doubled in three short years for most than half of the categories measured between 2011 and 2014, according to new study released by Nielsen. For instance, rates have doubled since 2011 for event tickets (41%), electronic books (34%), sporting goods (31%), toys/dolls (29%), videos/DVDs/games (28%), music (27%), pet supplies (21%)*, flowers (18%), cars/accessories (17%) and alcoholic drinks (17%).
And rates have tripled in these three years for computer software (27%) and nearly tripled for baby supplies (20%).

While computers are the favored device for online browsing and buying among respondents in all regions, mobile phones are a close second choice for respondents in the Middle East/Africa region, with 55% of respondents using the device for online shopping—11 percentage points higher than the global average of 44%. Similarly, mobile phone usage is popular in Asia-Pacific (52%) and Latin America (48%). One-third of European respondents (33%) and more than one-fourth (27%) of North Americans use their mobile phones to shop.

For more information, you can download the complete report here.

About the methodology: The Nielsen Global Survey of e-commerce polled more than 30,000 Internet respondents in 60 countries to examine the online shopping and purchasing intentions of consumers worldwide. The study provides clarity about global consumers’ buying intentions for both consumable and non-consumable categories in the growing e-commerce landscape.

Sojeans chooses HiPay for its online payment in Europe

The online fashion store Sojeans chooses HiPay, the HiMedia Group payment entity and its HiPay Fullservice payment platform to develop its European activities.

Sojeans, the French startup company specializing in fashion online sales has been created three years ago and offers more than 250 brands on its e-shop. The company has recorded a strong growth in its business with a turnover multiplied tenfold in the first year, 40% of which originates from foreign countries. Sojeans operates in France, Germany and the United Kingdom, and wishes to expand its business to many other European markets.

Our brand is positioned on the vast fashion e-commerce market“, says Sojeans President Sébastien Mejean. “In this highly competitive market, we need HiPay as an expert in online payments in order to optimize our conversion rate and thus our sales in each country.”

Entering new markets can prove to be a risky enterprise. By relying on the Hipay solution, Sojeans benefits from the best practices in terms of online payments, namely when it comes to the complex management of international transactions“, concludes Bruno Gloaguen, European COO for HiPay.

In addition to a sound knowledge of payment practices in each country, international development requires optimized management of local payment facilities, currencies and fraud protection, as well as the possibility to automate the reconciliation of all financial flows. HiPay Fullservice provides the prêt-à-porter website with a global and simplified vision of its transactions.

To download the press release, click here.

Sensacine.com chooses HiMedia for the monetization of its digital audience in Spain

With this new agreement, HiMedia reinforces its leadership in Spain

Paris, July 22th, 17h45 – HiMedia, leading European advertising network, announces a partnership with Sensacine (www.sensacine.com) in Spain to manage its web and mobile advertising spaces.

Sensacine.com, the Spanish version of AlloCine.fr, is part of Webedia Group, online Entertainment leader with over 19 million unique visitors per month in France reaching 42.8% of the French Internet audience.

Sensacione.com began to operate in Spain in 2008 and, since then, they work to make available to the Spanish user, information on movies and series: full film files, series, actors, directors, trailers, photos, data and anecdotes; the latest news on movies and series; and an information system of the national movie listing and ticketing.

Sensacine, with over 2 million unique visitors and 8 million page views, joins the Entertainment channel of HiMedia Spain, along with brands like 3DJuegos, Entradas.com, Yelmo Cine, Kinépolis or Sony Music among others, exceeding the 6.5 million unique users deduplicated (Source : comScore, May 2014). It also has a profile with a wide representation in both the youngest and the older audience, focusing on the 15-44 years age bracket (58% Total Internet vs. 78% Sensacine, according to comScore May 2014).

For Israel Navas Malpartida, Sensacine Marketing & Sales Director: “HiMedia is one of the international leading players for online marketing and not only for its extensive experience in the countries where HiMedia is present, but for its constant evolution in finding the best technology and advertising solutions in a constantly changing market.”

HiMedia will manage its web and mobile advertising inventories, including both standard IAB ads formats and the most creative and impactful ads formats, special operations and customized solutions, representing a wide range of ad formats under the most innovative technology.

Gonzalo Figares, HiMedia’s Country Manager in Spain, added that “the quality of the contents of Sensacine and its careful design, matches with our policy to reinforce HiMedia’s network with brands which provide more confidence for our advertisers and offer added value to their digital campaigns”. “Once again our work and effort are aimed at strengthening our network to become a leading reference for the market with the largest portfolio of exclusive websites and the most advanced advertising solutions.”  

To download the press release click here.

Europe : What is the adoption rate of mobile-friendly, responsive design site or mobile app for online retailers?

Idealo has car­ri­ed out an ana­ly­sis of on­line shops* in 6 dif­fe­rent coun­tries. The re­sults in­di­ca­te to what extent the on­line shops are op­ti­mi­sed for mo­bi­le brow­sing on smart­pho­nes and ta­blets, and show how ma­ny re­tailers ha­ve pro­du­ced a mobile app.

UK on­line re­tailers lead the way in mo­bi­le shop­ping

  • In the UK, 86% of the shops in the stu­dy of­fer a mobile-optimized site, or ha­ve a shop­ping app avail­able for down­load.
  • Fran­ce and Spain are not far be­hind the UK with 74% of shops of­fe­ring mo­bi­le shop­ping.
  • In other Eu­ro­pean coun­tries, the re­sults we­re lo­wer, with Ger­ma­ny at 68%, followed by Italy at 50% and Po­land at 46%.

 

A lar­ge ma­jo­ri­ty of the shops had cho­sen to de­ve­lop a mo­bi­le site, on­ly a few had im­ple­men­ted re­s­pon­sive de­sign.

  • The highest adoption rate of responsive design is in Spain where 18% of online retailers have implement responsive design.

 

Mobile shopping site adoption is higher than shopping apps

  • The use of mobile shopping applications is the highest in France where 56% of the shops of­fer a shop­ping app. Fran­ce was al­so the on­ly coun­try found to ha­ve top on­line shops of­fe­ring An­dro­id apps wi­thout iOS apps.
  • The UK re­tailers aren’t far be­hind with 52%.
  • The Po­lish shops are par­ti­cu­lar­ly re­ti­cent when it co­mes to app of­fe­rings, with just 10% of shops in the stu­dy crea­ting an app for their mo­bi­le cust­o­m­ers.

 

*For the stu­dy, the top 50 idea­lo shops from each coun­try we­re ana­ly­sed. The­se we­re de­ter­mi­ned from loo­king at which 50 of the 100 shops with the most clicks on each idea­lo site (idealo.de, idealo.co.uk, idealo.fr, idealo.it, idealo.es and idealo.pl) had the hig­hest na­tio­nal Ale­xa traf­fic ran­kings.