France: Transformation of Display advertising confirmed, with strong growth in Programmatic, Video and Mobile at the start of 2014

According to the 12th Edition of the “Observatoire de l’e-Pub” published by the SRI and the Udecam, in partnership with Pwc, digital ad spending in France grew by 3% during the first half 2014.

Display ad spending grew by 4% with strong growth in mobile, video and programmatic :

  • mobile ad spending registered a growth of 60%.
  • digital video’s success confirmed with an increase of 34%.
  • the growth of programmatic continued in H1 2014 with a growth rate of 49%.

To download the complete report, click here.

Florence Brame has been appointed as HiMedia France Managing Director

HiMedia Group, leading European digital advertising network, announces the appointment of Florence Brame, as the Managing Director of HiMedia France.

The company organized around 4 major business units – Mobvious (mobile sales house), Fullscreen (video sales house), (real time market place) and Magic (Special operations and Brand content) – is a strategic source of growth for HiMedia Group. Confronted to a digital advertising landscape constantly evolving and companies new challenges, the appointment of Florence Brame as Managing Director of the Group Advertising activity will enable HiMedia France to better anticipate the market changes and advertisers requests.

Florence Brame has developed some true expertise and sectorial affinities throughout her professional experiences that promise great perspectives of growth for HiMedia France. Previously heading the Fullscreen business unit since 2013, she will now contribute to strengthen and galvanize the current Publisher pitch offer, as well as the new solutions of the French office.

Cyril Zimmermann, President – Founder of HiMedia Group, explains the reasons of this appointment: “The objective is to hand the leadership to a real expert of Media and advertisers strategies. Her dynamism and expertise of the market will guide our sales house on a new development phase.”

To download the press release, click here.

HiMedia announces a partnership with group

HiMedia, leading European advertising network, becomes the exclusive sales house of group wesites. group, created in 2000, is the leading French portal dedicated to women and their families.  Standard setter in the family landscape, it gathers several websites, such as and Géné, and reaches more than 2,1 Million Unique Users per month (Source: Médiamétrie, April 2014).

A 360° partnership

For HiMedia, the objective of this new cooperation is to maximize and optimize revenues from the digital advertising spaces of group websites, and to guide it in the monetization of its increasing inventory, thanks to its teams of experts : Mobvious (mobile sales house), Fullscreen (video sales house), (programmatic marketplace) and Magic (custom solutions).

About this cooperation, Cyril Zimmermann, CEO and Founder if HiMedia Group: “We are very happy about the confidence group shows us by giving us the exclusive monetization of its Web, Mobile and Video inventories. This partnership reflects the know-hows and positioning of HiMedia, which guides its publishers on the development of their audience thanks to its four areas of expertise (, Mobvious, Fullscreen and Magic), through a 360° strategy”. group websites join an already rich portfolio : SeLoger, Skyrock,, Auféminin, Marmiton, La Tribune, Allociné, Pure People, 750g, Terrafemina, etc. This new partnership enables HiMedia to expand its offering by proposing a quality audience to its advertisers.

To read the press release, click here.


62% of people globally are now digital consumers

A new study “Consumers on Board” published by EY confirms online is increasingly a factor in the purchasing journey. Indeed, according to this report, 62% of people globally are now digital consumers.

 For more details, you can download the complete report or the executive summary.

Study: “Essential Video Game News” in France and Europe

GfK and the Sell have just published a new study “Essential Video Game News” dedicated to the French and the European video game market. This second edition aims to help explain the particularities of the video game market, how it operates and its development at a time when retail and consumption methods are rapidly evolving.

This study provides an in-deph analysis of the consumers’ behaviours : who is playing on games ? What are they playing? What are their purchasing behaviours?

Here are some key figures to remember:

• Half of the French population now play video games, compared to only 20% in 1990.

• The French video game market generated € 2.7 billion in sales in 2013.

• The practice of playing digital games is more widespread than playing physical games: 33% play online games, 13% play on mobile apps and 27% of gamers play physical games.


• The average age of players is 38 years.

• Women are as likely as men to play video games.


For more information you can download the full report in French or English.

Reworld Media chooses Mobvious for the exclusive monetization of its application TÉLÉ Magazine

Mobvious, mobile sales house of HiMedia, leading European advertising network, has been appointed by Reworld Media Factory as the exclusive sales house for the monetization of its mobile and tablet application TÉLÉ Magazine.

TÉLÉ Magazine, mobile and tablet application of Reworld Media Group, informs TV Viewers in real time of program time schedule. Integrating the latest ways of consuming Télévision, this new application offers exclusive services, such as time schedule personalization, a social dimension with Twitter and Facebook feeds, and a unique M-shopping experience without even having to exit the application.

A dual objective partnership

For Mobvious, this cooperation has two objectives: optimize revenues from mobile and tablet application digital inventories, but also guide TÉLÉ Magazine in the growth of its audience.
This partnership emphasizes on Mobvious choice to offer a complete range of services to its publishers.

Vladimir Chou, Mobvious France Director comments: “We are more than happy to close this partnership with Reworld Media Factory for the monetization of TÉLÉ Magazine mobile and tablet application. But above all, this collaboration reflects Mobvious vision in its relationships with publishers, which consists in going beyond inventory commercialization and especially supporting them in their audience development.”

Thanks to its team of experts, Mobvious was the most relevant partner to deploy 360° solutions and offer all means to achieve an efficient and performing advertising strategy.

Cécile Béziat, Associate Managing Director Reworld Media Factory adds: “Reworld Media objective consists in positioning TÉLÉ Magazine application as one of the leading applications dedicated to program time schedules. Mobvious managed to understand the challenges linked to our ambitions, and its answer creates a global and constructive partnership that goes beyond traditional publisher/sales house relationship.”

TÉLÉ Magazine joins an already consistent portfolio of mobile websites and applications: Media365, Skyrock,, SeLoger, La Tribune, BBC, Mondain, etc. This new contract enables Mobvious to expand its offer and deliver advertisers with a qualitative audience.

To download the press release, click here.

France: 2014 Ad spend forecasts (by ZenithOptimedia): online (+4.3%), mobile (+42%), video (+31%)

ZenithOptimedia has just released the update of its ad spending forecasts in France and globally.

According to ZenithOptimedia, the recovery of the ad market in France should happen next year even if Internet advertising continues to grow this year. Online ad spending in France is expected to grow by 4.3% in 2014, driven by strong growth of 31% in video ad spend and 42% in mobile ad spend.

Advertising expenditures forecasts in France by media (Source: ZenithOptimedia, june 2014):

Ad spend forecasts from Magna Global and ZenithOptimedia (june 2014):

To download the press release, click here (in french).

USA : smartphones and tablets now account for more than 25% of online video views

adobe Q1 US Video ViewershipAdobe’s Q1 2014 US Digital Video Benchmark report show that online video viewing continues to proliferate to mobile. Indeed, according to the findings of this study, smartphones and tablets now account for more than 25% of online video views, an increase of 57% year over year:

  • Smartphones now accounts for 13.2% of US online video viewership, a 73% increase year over year.
  • Tablets now represent 12.2% of online video views, a 42% increase year over year.

Overall, online video consumption is healthy, according to Adobe, setting a new record in the US in Q1 with 35.6 billion total starts — that’s a 43% increase from the previous year.

To download the full report, click here.

HiMedia Group : Partner of the Startup Assembly today in Paris

Come and meet HiMedia Group’s team during the Startup Assembly today in our office in Paris between 5:00PM and 6:30PM
To register click here.

Location :
HiMedia Group
15-17 rue Vivienne
75002 Paris-France

Webedia acquires for 90 euro million

Online media group HiMedia Group and Webedia, leader Media Group specialized in entertainment, announce that they signed two major agreements. 


HiMedia Group signed an agreement with Webedia about the sale of the 88% it owned in L’Odysée Interactive,’s publisher. Webedia acquires 100% of the capital for 90 euro million in cash.

This core asset’s sale provides HiMedia Group with the opportunity to complete its refocusing on advertising and digital payments activities and offers additional financial means to quicken its development on these two segments.

Acquired in 2006 by HiMedia Group, became the reference French-speaking site in the gaming universe with nearly 6 million unique visitors a month in 2013 (source: Panels).
By entering the group Webedia, will benefit from the technical resources and the group’s publishing’s expertise allowing the site to further its development.’s team of 40 persons will join the publisher and will keep on producing the high-quality content that made the site popular within the gaming community.
After the celebrities, the cinema and the cookery, Webedia becomes a leader in the video games sector, the entertainment segment that posts the strongest growth both regarding the users and the advertising market.

Thanks to this acquisition, Webedia will record in total more than 21 million unique visitors in France and more 50 million in the world (source: panels).
Furthermore, Webedia also becomes the leader on the young target group with 40% coverage over the 12 to 24 year-old people.


Webedia chose HiMedia as preferred partner to market the group’s digital advertising spaces in Europe.

This agreement focuses on the whole Webedia sites, whose brands will benefit from HiMedia technological and data expertise within its different offers (real time display market place / RTB), Mobvious (mobile advertising) and Fullscreen (online video advertising).

With this new agreement, HiMedia contributes to the consolidation of the online advertising market and keeps on establishing its leadership on the online advertising market.

Cyril Zimmermann, CEO and Founder of HiMedia Group: “The agreements signed with Webedia will provide with the opportunity to further its tremendous adventure and HiMedia Group to quicken its development in the strategic sectors of advertising and digital payments on which we are particularly well positioned. I am very happy about this partnership with Webedia, which should allow us to make a very good use of our respective know-how and grow together in the next few years.”

According to Véronique Morali, President of Webedia’s board of directors: “This acquisition represents a new significant step in the building of a leader within the online infotainment. Like Allociné, is a French internet gem. We will further and accelerate its development and its internationalization which have always been part of our strategy.”

To read the press release, click here.